The World Cup is the largest sporting event in the world. GMO chose to view it as one of the largest digital evangelism opportunities in the world! Pastor Jesse Bradley, a former professional soccer player, partnered with us to share his powerful testimony and a Gospel presentation with World Cup audiences.
Over 3.2 million people heard the Good News, with 480,000 indicated decisions for Christ and 30,000 New Contacts. Ads ran in Spanish, Portuguese and English.