As you know, America’s Christian population is shrinking and has been for decades. According to a study by the Pew Research Center, as of 2020, only 64% of Americans identify as Christian. Fifty years ago, that number was 90% (npr.org)! The need to Reach America is tremendous and growing daily.
That’s why we have developed targeted English and Spanish advertising to reach those living in the United States. This includes many diverse initiatives like working with influencers, TV, commercials, social media advertising and our Heaven or Not campaign currently running on TV and a digital billboard. However, as we look at the rise in crime, depression rates and suicides in the U.S., we see the need for Jesus everywhere we look.
Digital technology enables Global Media Outreach (GMO) to attract U.S. seekers like Jessica and Charlie to the hope of Jesus. Through our Heaven or Not ads across various television programs and time zones, we can cast seeds around the globe, giving people like Charlie multiple opportunities to hear a Gospel presentation and find the peace that comes from a relationship with Jesus.