English Ad Campaign Specialist

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Global Media Outreach                                                                   

Job Description – Digital Advertising Specialist


Title:          Digital Advertising Specialist

Reports to:  English Language Director

Global Media Outreach exists to share the gospel with everyone on earth multiple times, see people accept Jesus Christ, build them in their faith, and connect them to Christian community.

The Digital Advertising Specialist serves as an integral part of the English Language Team. The Digital Advertising Specialist will possess outstanding online marketing skills to build, manage and optimize campaigns as well as create digital marketing strategies and handle large budgets. This position reports to the English Language Director. The position is located at our headquarters in Plano, TX. There is no relocation package available.


Essential Duties and Responsibilities

  • Manage on-time delivery of ad campaigns
  • Test new technological platforms for ad campaigns
  • Set deadlines and confirm deliverables with team
  • Interact directly with ad vendors to optimize campaigns
  • Consult on creative best practices and optimization
  • Maintain documentation on campaign process and procedures
  • Troubleshoot common campaign issues
  • QA and review creative before trafficking to publishers
  • Analyze reporting, look for potential problem areas
  • Meet the Key Performance Indicators (KPIs) as determined by the English Language
  • Director

Job Requirements

  • Ability to manage multiple projects at the same time under pressure, within tight deadlines
  • Experience with landing page design best practices and A/B testing experience
  • Experience with the entire life cycle of a PPC campaign from identifying goals,
  • developing a strategy, build and implementation, early optimization, and mature account maintenance
  • Capacity to work in a fast paced, fluid operating environment
  • Adeptness in understanding new technologies in short periods of time
  • Self-motivated, self-learning, and proactive in identifying all possible solutions and proactively implementing strategy
  • Strong organizational skills
  • Aptitude to troubleshoot common campaign issues
  • Ability to discuss strategy and recommend the best solution in high pressure or time-
  • sensitive situations

Qualifications

  • BA or BS degree
  • Minimum three years experience in building and managing campaigns including Mobile,
  • Search, Display and YouTube
  • Experience building, managing and optimizing 15+ PPC campaigns simultaneously and
  • managing medium and large budget
  • Maintains and demonstrates a personal, growing relationship with Jesus Christ and
  • exhibits Christian character and faith in all areas of life
  • All employees must agree with the Statement of Faith

TO APPLY:

Please send your résumé to jobs(at)gmomail.org. Please include a paragraph about yourself, and a paragraph about why you would like to work for Global Media Outreach.

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